SOUL is a charitable trust dedicated to replacing prejudice and discrimination with unconditional love and respect, especially towards girls and young women. Our empowering programmes invite girls from all walks of life to meet regularly on and offline. With the guidance of mentors they build their circle of trust and friendship while learning skills and tools that give them confidence, resilience and safety
The girls, if they wish, can also take part in SOUL’s media productions and promotions. The focus is on creating upbeat, humorous videos and campaigns to change conscious and unconscious prejudices that influence prejudicial biases and discriminatory behaviour. Using popular social platforms and a variety of multi-media, SOUL tells encouraging, thought-provoking stories that make people think, and laugh, sometimes even at themselves.
We currently run SOULsquads based in schools.
SOULsquads are perfect for girls who want to speak their truth and create change through positivity. SOUL supports each squad in creating performance items that give them ‘their voice’. SOULsquad members support SOUL’s vision by reaching out to other girls at their schools they might never normally cross paths with expanding their core SOULsquad to a SUPERsquad.
The Voice Of Our SOUL is the culmination of the SOULsquad programmes. It is an annual event open to the public to attend.
SOUL’s Executive Director, Julie Bartlett founded the award-winning charity, StarJam. For this organisation, she created an attitude-changing model which reduced discrimination and prejudice towards children with disabilities. Using this model and building on its success, Julie and her SOUL team will reduce discrimination and prejudice towards girls and young women worldwide.
SOUL is a registered charitable trust number CC51559. All donations greater than $5 made to SOUL are tax deductible.
Patron: Lady Raewyn Henry
SOUL’s patron, Lady Raewyn Henry, has come into close contact with hundreds of girls from dozens of countries through her extensive career in teaching, coaching and selecting netball teams in New Zealand and worldwide.
She has worked under the radar to personally support girls from challenging backgrounds and become involved with many charities during her career. Many young women have benefitted from her support and example. We are very pleased and privileged that she accepted our request to become the Patron of SOUL.
Founder & Executive Director: Julie Bartlett
Julie has dedicated the last two decades of her life to changing the world and enriching peoples’ lives. She is perhaps best known for transforming the lives of thousands of young people with disabilities and their families, through StarJam, the organisation she founded and led for 12 years. Julie has been recognized widely for her twenty years of charitable work. Amongst accolades received in a variety of award programmes, she was named Supreme Winner, NEXT Woman of the Year in 2012 and appointed a Member of the New Zealand Order of Merit in the Queen’s Birthday Honours in 2013. Building on her successful track record and the social change models she has created, Julie is excited to be unleashing SOUL.
BOARD OF TRUSTEES:
Chair: Kataraina Godfery
Kataraina is a Maori/Samoan socialist, feminist, non-conformist and who strongly believes in achieving equality through political and non-political measures. She believes the Sources of Unconditional Love provides a means to liberate and encourage young women to be strong, confident and beautiful individuals. Kataraina has accomplished her Bachelor of Business, and is currently working hard towards her Masters of Professional Economics while working as a data analyst. Her true passion is helping disenfranchised individuals, and has previously worked for the Kawerau Hauora teaching young individuals who had been expelled from secondary school. She loves cultural heritage, learning, and travelling.
Treasurer: Lynette Houghton
Lynette has a degree in commerce and has worked for the last 30 years in finance for various organisations, mainly in the service industry.
She is currently working for a New Zealand multinational as company accountant.
Over her career, she has worked as treasurer for several other not-for-profit organisations and has a passion to lend her expertise where it can be used for good.
Trustee: Roy Bartlett
Roy Bartlett started his career sailing the seven seas as an engineer on UK based passenger liners. He swapped his sea legs for a life in rural NZ.
After training and working as a marriage guidance counsellor and psychotherapist he started a new chapter of his career working for charities. He made significant contributions in senior management roles for Auckland-based organisations the Alzheimer's Foundation and Home and Family. With his wife Julie he founded StarJam. He was a StarJam trustee for 13 years; and now brings his vast governance experience to SOUL.
Trustee: Dr Sisikula Sisifa
Dr. Sisikula Sisifa is of Tongan decent. She is currently working as a professional teaching fellow in the Department of Management and International Business. Prior to this role, she was a research fellow in the Graduate School of Management, University of Auckland Business School. Sisikula completed her Ph.D in 2016 at University of Auckland. Her doctoral thesis examined the project management practices used in development projects implemented in Tonga. Sisikula’s research interests include Pacific research methodologies, cross-cultural management, project management and sustainable development.
Trustee: Saraid Black
Saraid is a marketing and communications professional with more than 20 years’ experience working across a variety of private and public sector organisations. Saraid has spent the last 10 years working in roles related to the health and wellbeing of New Zealanders, including the Westpac Rescue Helicopter, Cure Kids and the Cerebral Palsy Society. Saraid is currently heading the communications for Growing Up in New Zealand – our country’s largest longitudinal child development study, run by the University of Auckland. Saraid brings to SOUL a passion for advancing the wellbeing of young New Zealand women and a strong belief in the transformational power of unconditional love and support.